Industries We Work With | SEO + AEO Lead Gen Websites | Optiseo
SEO + AEO Lead Gen Websites • Built for real leads (not traffic)

Industries we work with

Optiseo builds high-performance websites and funnels for Mortgage Professionals, Real Estate Agents, Insurance Agencies, and national + local service-based businesses — engineered with full schema, SEO/AEO architecture, XML sitemaps, LLM.txt, local citations, Google Business optimization, tracking, and automation.

SEO/AEO framework Funnels + tracking Speed/technical build Schema + automation Manual citations + dashboard GBP optimization + GPS networks

The Optiseo framework

This isn’t a “pretty website” package. It’s a complete SEO + AEO lead generation system built to rank, convert, and scale — with performance baked into the architecture.

SEO + AEO architecture

Built to win rankings and increase AI-search visibility.

  • Target keyword architecture (service + product + location + intent)
  • Full schema coverage (LocalBusiness, Service, FAQ, Reviews + more)
  • XML sitemaps + crawl control (indexation strategy)
  • LLM.txt for AI-search readiness

Funnels + tracking

Conversion design that turns traffic into leads.

  • Dedicated funnel pages per service / product / intent
  • Tracking-ready setup (forms, calls, events, attribution)
  • Performance analytics aligned to SEO + conversion decisions
  • Iteration based on data (not guesses)

Speed + technical build

Performance as a ranking advantage.

  • Lean WordPress + Elementor build (fast, scalable)
  • Core Web Vitals focus (LCP, CLS, INP)
  • Image, caching, and asset strategy
  • Technical SEO foundations (canonicals, internal linking, structure)

Local authority + citations

Local trust signals that support rankings and map pack growth.

  • Manual citation builder + dashboard (clean, consistent NAP)
  • GPS networks + local relevance signals
  • Google Business Profile optimization (category, services, posts, FAQs)
  • Entity-aligned content to support rankings & AI answers

Want a plan tailored to your market?

We’ll map your keyword demand, confirm quick wins, and outline the build plan (SEO, AEO, schema, funnels, tracking, citations, and GBP optimization).

What you get

A complete build engineered for lead generation — not just a “site launch.”

Core build

  • High-performance WordPress + Elementor build
  • Conversion-focused layout + UX
  • Technical SEO foundations (crawl/index control)
  • Speed optimization + Core Web Vitals improvements

SEO + AEO setup

  • Keyword-led architecture + internal linking system
  • Schema strategy + implementation
  • XML sitemaps + indexation controls
  • LLM.txt for AI-search visibility

Funnels + tracking

  • Funnel pages per service / product (intent-matched)
  • Form + call tracking alignment
  • Event tracking + attribution readiness
  • Automation + routing options (CRM/email/SMS)

Local growth system

  • Google Business Profile optimization
  • Manual citations builder + dashboard
  • GPS networks (where applicable)
  • Ongoing local authority expansion

Industries we work with

Each build is tailored to how people search, compare, and convert in your market — with a clear path from rankings to inbound leads.

Mortgage Professionals

SEO + lead gen websites for mortgage pros

Built for loan officers, brokers, branch managers, and mortgage companies — with funnel architecture matched to borrower intent.

  • Funnel system: purchase, refinance, and hybrid flows
  • Specialty variants: reverse, DSCR, self-employed, investor intent
  • SEO structure: by product + location + intent
  • Schema: service + local + FAQ coverage
  • Tracking: calls/forms/events so performance is measurable
Real Estate Agents

Real estate SEO + marketing systems

Designed for solo agents, teams, and brokerages — from local service rankings to scalable listing strategies.

  • Local SEO: neighborhoods, cities, and service areas
  • Funnels: buyer/seller flows with tracking + automation
  • Listings: indexable listing architecture (preferred)
  • IDX: integrated when needed, with SEO tradeoffs explained
  • Authority: citations + GBP optimization + entity structure
Insurance Agencies

Insurance websites + funnels + local authority

Quote-focused builds for agencies that want consistent inbound calls and form leads — backed by local trust signals.

  • Funnels: service-line pages + quote intent flows
  • Local SEO: city/service pages + internal linking
  • Citations: manual builder + dashboard (clean NAP)
  • GBP: category/services/posts/FAQs for local growth
  • Performance: speed + schema to improve visibility
Service-Based Businesses

National + local service businesses

Built for service operators who need consistent inbound leads across multiple cities or a single local market.

  • Local SEO: service-area pages + city targeting
  • National SEO: scalable page templates + internal linking
  • Conversion: quote/estimate funnels + tracking
  • Trust: citations + GBP optimization + reviews structure
  • Speed: technical performance to win competitive markets

IDX stance (our recommendation)

For long-term SEO, our preferred approach is indexable listing architecture (real pages Google can crawl and rank). Many IDX plugins render listings in ways that are difficult to index or differentiate — which is why portals win.

  • Preferred: indexable listing pages + supporting SEO structure
  • Optional: IDX integration (when speed-to-launch matters)
  • Always: we explain the tradeoffs and protect SEO outcomes

Teams & brokerages

Yes — we work with solo agents, teams, and brokerages. Strategy changes by model: team pages, office pages, and funnel routing by market/specialty.

  • Team/brokerage structure that ranks without duplicate content
  • Service-area segmentation + internal linking systems
  • Conversion routing (forms/calls) by agent, market, or intent

Want Optiseo to map your opportunity?

Book a call and we’ll outline your exact build plan: target keywords, funnel structure, tracking, and the fastest path to inbound leads.

FAQ

Common questions from mortgage pros, real estate agents, insurance agencies, and service businesses.

What makes Optiseo different from a typical web designer?

We build a measurable lead system: SEO + AEO architecture, schema-first setup, funnels, tracking, automation, and local authority signals — for real leads, not traffic.

Do you build for loan officers and mortgage companies?

Yes — we build for loan officers, brokers, branch managers, and mortgage companies, including flows for reverse, DSCR, self-employed, purchase/refi, and investor intent.

Do you support teams and brokerages for real estate?

Yes. We structure sites to rank at the individual and team/brokerage level with clean internal linking, location segmentation, and conversion routing by market and specialty.

Do you integrate IDX?

We can, but we typically recommend indexable listing architecture for SEO (real crawlable pages). IDX can be used for speed-to-launch; we’ll recommend the best path based on your goals and timeline.

Do you work with national service businesses?

Yes — we support both national and local service-based businesses with scalable page templates, internal linking systems, location targeting, and conversion-focused funnels with tracking.

What’s included in the SEO + AEO framework?

Technical build + speed optimization, full schema coverage, keyword-led architecture, XML sitemaps, LLM.txt for AI-search readiness, funnel pages, tracking setup, and performance-driven iteration.

Can you show proof?

Yes — the page includes Google Search Console snapshots. We can share additional screenshots that highlight growth in impressions, clicks, and rankings.

What’s the next step?

Book a call and we’ll map keyword demand, confirm quick wins, and outline the build plan (SEO, AEO, schema, funnels, tracking, citations, and GBP optimization).

Ready to turn your website into a lead engine?

If you’re serious about rankings + inbound leads, let’s map the opportunity and build the system.

© Optiseo • SEO + AEO • Lead Generation Websites