Amplify Your Content With Native Advertising
Build deeper connections with your customers through the power of native advertising.
Native ads integrate seamlessly to promote your content.
With 30+ native advertising integrations from a total of 40+ supply partners, optiseo grants you the highest level of exposure among native advertising platforms.
Why Native Advertising
Native ads are consumed in the same way people view editorial content. This could attribute to consumers looking at native ads 53% more frequently than display ads. Native ads tend to register higher lift in purchase intent at 18% and brand affinity at 9%, when compared to display ads.
In fact, consumers spend almost as long looking at native ads as they do looking at original editorial content.
FAQs: Native Ads vs. Display Ads and When to Use Each
What are the key differences between Native Ads and Display Ads?
- Native Ads: Blend seamlessly with platform content, such as Instagram posts, and are excellent for educating audiences.
- Display Ads: Stand out with bright colors and are ideal for raising brand awareness.
When should I use Display Advertising?
- Low Brand Awareness: Use display ads to increase visibility.
- Visual Products: Effective for items like ebooks and infographics.
- Niche Audience: Segment by interest for targeted reach.
- Retargeting: Show ads to users who have previously interacted with your brand.
When should I use Native Advertising?
- Tight Budgets: Native ads typically have higher click-through rates, lowering the cost per click.
- Campaign Attribution: Measure conversions after the click for better campaign insights.
- Amplifying Content: Boost content reach when organic methods are slow.
How should I decide between Display Ads and Native Ads?
Consider your goals:
- Display Ads: Best for impressions, unique reach, and brand awareness.
- Native Ads: Ideal for clicks, site visitors, content reads, signups, conversions, and sales.
Can I use both ad formats together?
Yes, combining both native and display ads can maximize performance by leveraging the strengths of each format.
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