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Local Entity Infrastructure
Business Directories, Citations & GPS Networks — Built to Improve Map Pack Rankings
We standardize your business data (NAP), clean up duplicates, build/claim 30+ directory citations, sync across 150 GPS/map networks, and optimize your Google Business Profile so you show up more often — and convert more calls.
30+ Directories
Consistent citations + complete profiles that reinforce trust signals.
150 GPS Networks
Map ecosystem distribution to improve accuracy across navigation apps.
Google Business Optimization
Better relevance + conversion inside the Map Pack and local results.
Map Pack visibility improves when your entity data is consistent across the local ecosystem.
Track outcomes with clear attribution from maps + local actions to calls and leads.
Why Local Rankings Stall (Even With a Great Website)
Google doesn’t just rank your website — it ranks your business entity. If your data is inconsistent across listings and maps, you get duplicates, split authority, wrong pins, and weak relevance — which reduces Map Pack visibility and actions.
Inconsistent NAP
Name/address/phone variations across the web reduce trust and create confusion for search engines.
Duplicate Listings
Duplicates split ranking signals and can cause wrong pins, wrong hours, or mismatched details.
Weak GBP Setup
Wrong categories, missing services/attributes, and incomplete profiles lower relevance and conversion.
Layer 1
Google Business Profile Optimization
- Categories + services + attributes aligned to intent
- Description + Q&A framework for local queries
- Service areas + conversion-focused setup
- Tracking (UTMs) and action optimization
Layer 2
30+ Directory Citations & Cleanup
- Canonical NAP format (the “source of truth”)
- Claim/build priority directories + completeness
- Duplicate suppression and incorrect listing fixes
- Coverage report with live links
Layer 3
150 GPS Networks / Maps Distribution
- Pin accuracy + address normalization (suite/unit)
- Distribution into navigation/map ecosystems
- Apple Maps / map visibility workflow
- Monitoring for drift and new duplicates
Want to see what’s holding your Map Pack ranking back?
Request a Local Visibility Audit. We’ll identify duplicates, inconsistencies, missing categories/services, and coverage gaps across directories and maps.Packages
Foundation (One-Time Setup)
Best for cleanup + baseline visibility
- NAP audit + canonical record
- Duplicate scan + cleanup plan
- 30+ directory build/claim + completion
- 150 GPS/map ecosystem sync
- GBP baseline optimization
- Delivery report + next-step roadmap
Growth (Setup + 90-Day Support)
Best for stabilization + lift
- Everything in Foundation
- Ongoing monitoring/edits for accuracy
- Additional niche/local citations (as needed)
- Review system setup (optional workflow)
Dominance (Monthly)
Best for sustained Map Pack growth
- Everything in Growth
- Monthly GBP posts + photo updates
- Competitor monitoring + spam watch
- Quarterly strategy refresh
FAQs
Answers to common questions about citations, GPS networks, and Google Business Profile optimization.
What does “30+ directories” include?
A core mix of high-authority business directories, key local listings, and relevant industry platforms. Your delivery report includes the exact coverage and live links.
What does “150 GPS networks” actually mean?
It refers to distribution into the broader maps/navigation ecosystem so your business data stays consistent across devices and apps (maps, navigation, voice search, and in-car systems). Consistency reduces pin errors and duplicate entities.
Do citations still matter for Google in 2026?
Yes — not as “links,” but as trust signals. Consistent citations and accurate entity data help confirm legitimacy, reduce duplicates, and strengthen local relevance signals that support Map Pack visibility.
How long does it take to see improvements?
Cleanup and distribution work can start showing impact once listings propagate and duplicates are resolved. The speed depends on the current state of your listings and how many corrections are needed.
Can you fix duplicates, wrong addresses, or incorrect pins?
Yes. Duplicate suppression and correction is a core part of the process. We standardize your canonical business record and work through the most impactful conflicts first.
Do you need access to my Google Business Profile?
For full optimization, yes — ideally as Manager access. If you prefer, we can provide step-by-step changes for your team to implement, but direct access is faster.